Automotive Recyclers Association - Archive

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Toyota

It's no secret that the words durability, reliability, well designed vehicles and excellent performance have been associated with Toyota since the company first began producing automobiles. Although the Toyota product line typically sells for more than its counterparts, it has long been documented that these costs are offset for those who wish to own a vehicle for many years. Just ask any Toyota owner!

Founded in 1935 as the Toyota Motor Corporation by Kiichiro Toyoda, the company , after many years or product research, launched its first product offering named the A1. Expanding its product line in the early 1940's to even include a pickup, Toyota reached a major milestone, despite wartime setbacks, of producing 100,000 vehicles by the time the decade came to a close.

During the 1950's, Toyota expanded its market presence with the introduction of many new and innovative small car models. It was also during this time that it introduced the BJ truck, a utilitarian model which was the forerunner to the popular Toyota Land Cruiser. Riding their wave of success, Toyota started to market vehicles in the United States with the formation of Toyota Motor Sales U.S.A Inc. The first model introduced , in fact the first Japanese car to be sold on American soil, was the Toyota Crown..

During the 1960's, the company experienced growth that was nothing short of record breaking. Each model that was introduced seemed to become successful almost overnight. Witness the debut the Toyota Corolla during this time which is still in production today! Other models during this time included the 2000GT, the Miniace and the Hiace. As the decade drew to a close, sales figures showed Toyota having reached a milestone of selling over 1 million vehicles domestically while also matching this figure in total exports.

The 1970's was a time when Toyota products seemed to outshine its competitors at every turn. With the onset of the fuel crisis, the companies fuel efficient models became more popular than ever. During this decade, Toyota also launched the Corona and the Mk models along with its first sports coupe, the Celica. Domestically, Toyota continued its domination of the Japanese market with new models such as the Carina, the Publica Starlet and the Light Ace, all of which experienced successful sales. Closing out the decade with over 10 million vehicles exported, the company looked forward to even more success in the coming years.

If there ever was a shining moment in a company's history, you could say the 1980's were just that for Toyota. This was the time that the company introduced the now legendary Toyota Camry sedan. As you well know, this model has won the prestigious title of America's best selling car so many times it's hard to keep count. This was also a time in which Toyota introduced even more popular models such as the MR2 sports sedan and the well received 4Runner SUV.

With the onset of the 1990's, Toyota expanded its product line with the introduction of the Avalon, its first full sized sedan It also added more SUVs to its lineup with the introduction of the highly popular RAV4. As the 90's were drawing to a close, and the world demanding more eco friendly vehicles, Toyota rolled out the first new hybrid car in Japan in 1997. Wildly successful overseas, the Prius made its American debut in 2001 with robust sales soon to follow. As usual, even with many competitors clamoring for the buying publics attention, the Prius continues to to set the sales pace that only the others can envy.

Toyota now boasts a fairly extensive lineup of vehicles including minivans, SUVs, truck, and cars that takes a backseat to no one. With its long history of producing a quality product , Toyota has cemented itself in the consumers mind of being the company to turn to when value and dependability are a must.

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